Top Story

Home >> Marketing >> Article

Amara Raja Batteries races with Narain Karthikeyan for Amaron PRO – NK

12-August-2005
Font Size   16
Amara Raja Batteries races with Narain Karthikeyan for Amaron PRO – NK

Now that Narain Karthikeyan has entered the F1 circuit, he has found a place amongst the top 20 drivers of the world. He has not only made India proud, but also pleased Amara Raja Batteries with his success. Commemorating his success, the company has launched Amaron PRO – NK racing batteries.

According to the company, the racing batteries had the highest Cold Cranking Amps (CCA), the highest Reserve Capacity (RC) and the longest battery life found in any battery in the country. In fact, Amaron PRO – NK goes a step ahead in re-instating the fact by placing Karthikeyan’s picture and signature across the label on the battery.

At the launch, Jayadev Galla, Managing Director, Amara Raja Batteries, said, “Ever since Brand Amaron entered the market, we have been associated with Narain. He epitomises values of youth, vigor and a will-to-win, and these are the qualities that have taken him to the top. We dedicate this Racing Edition of Amaron PRO batteries to Narain, who has made it to the very top of the motor sports world by entering the F1 arena.”

These batteries will be marketed through PitStops and major retail outlets across the country. Amaron PRO – NK comes with a 50-month-warranty and an exclusively designed premium racy shoulder bag. As a promotion tactic, bottles of water are being given out at retail outlets carrying the message, “At 40o C, you definitely need a top up. So does your battery, unless it’s an Amaron PRO.” This is to drive home the fact that Amaron batteries do not require water to be filled (topping up) at any point of time.

Commenting on the promotion campaign, G Indeevar, Head, Automotive (Aftermarket), Amara Raja, said, “We all could do with a bottle of water in the hot weather. Along with the water bottles are little cards, which have to be filled in and left at the Amaron PitStops.”

This apart, three lucky winners will be get to go on an all expenses paid trip to Shanghai in October with a grandstand ticket for the F1 race and a dinner date with Karthikeyan.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space