Home >> Marketing >> Article

Alvaro Del Pozo Appointed to Lead Marketing for Adobe Asia Pacific

24-March-2018
Font Size   16
Alvaro Del Pozo Appointed to Lead Marketing for Adobe Asia Pacific

Adobe has appointed Alvaro Del Pozo to lead the company’s marketing strategy in the Asia Pacific (APAC) region. As Vice President, Marketing, Del Pozo will report to Adobe CMO Ann Lewnes and work alongside APAC President, Paul Robson, to drive business growth in APAC.

Del Pozo takes over from Marta DeBellis who has returned to the United States to head up enterprise campaign and partner marketing worldwide, following a two-year secondment to APAC.

Based in Sydney, Del Pozo brings extensive marketing experience to Adobe. Prior to joining the company, Del Pozo was the COO and served on the board of OneAffiniti Australia, a digital marketing agency that connects brands with IT influencers. Del Pozo joined OneAffiniti from Dell, where he was responsible for brand and demand across consumer, small businesses, enterprise and the public sector as Vice President of APAC and Japan Marketing. In his 17 years at Dell, Del Pozo led several important initiatives, including launching consumer products in China and India, as well as spearheading the company’s digital transformation in region.

Del Pozo said: “Adobe is the undisputed leader in creative and marketing software and I’m excited to join the company at a time when the opportunity for growth in APAC has never been greater. The Era of Experience is forcing businesses to transform and marketing is at the heart of this change and opportunity. I’m looking forward to working with the Adobe team to support brands across the region to deliver amazing customer experiences.”

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon