Alliance Tire Group (ATG) awards Public Relations mandate to i9 Communications
Alliance Tire Group (ATG), a leading name in the Global Off-Highway Tire Business which owns three world-renowned brands â Alliance, Galaxy and Primex has awarded its Public Relations & Media Relations mandate to i9 Communications, a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research.
Speaking on this partnership Brijesh Menon, General Manager Marketing, ATG Group said,â i9âs wide-ranging client roster and the successful PR campaigns along with the passion of the team led us to partner with i9 Communications for PR & Media relations. Tires, though ubiquitous, are a less understood subject and we hope this association will help us in increasing our visibility and create awareness about the OTR segment globally.â
Speaking on the win, Munmun S Gentle, Account Director, i9 Communications, said, âWe are happy to be joining hands with Alliance Tire Group (ATG) as they grow and build Indiaâs Off-the-Road (OTR) market. We look forward to working with ATG as we stand to learn a lot from the multi-cultural thought leaders plus we get the opportunity to work with the world-renowned brands and promote them in India.â
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâs Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media