Kumar Mangalam Birla is planning to turn Allen Solly, the premium casualwear brand of Madura Garments, into a complete lifestyle brand. A range of lifestyle products on the lines of established international brands like Ralph Lauren and GAP will be sold under the Allen Solly umbrella.
Allen Solly is among the largest brands owned by the Birlas. Its value was expected to touch Rs 100 crore by the end of the current financial year, Rao said.
Madura Garments, a part of the diversified Indian Rayon, has been developing the brand by widening its portfolio. The company has just extended Allen Solly into womenswear.
The Birla group now plans to extend the brand to leather products and other accessories for men and women.
The Birla group acquired the global rights to the Allen Solly brand, barring North America. Madura Garments currently has six brands â€” Allen Solly, Van Heusen, Louis Phillipe, San Frisco, Byford and Peter England. The company is focusing on building these brands in West Asia and in the SAARC countries.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts