Top Story

e4m_logo.png

Home >> Marketing >> Article

Aishwarya to promote Swatch Evidenza

27-March-2004
Font Size   16
Aishwarya to promote Swatch Evidenza

Be it the passage to Cannes, or adding a touch of glamour to super brands like Revlon and Swatch, Aish comes the first. Aishwarya Rai is the most sought-after brand ambassadress today, as far as multinationals venturing in the Indian markets believe.

Further consolidating her contract with Swatch, the former Miss World would be the main attraction of the new Longines Evidenza range, recently launched in India by the Swiss watchmaker. Rai would be flown to the picturesque Switzerland for shooting of the planned TV commercial, a company official told exchange4media.com. “Evidenza will be our main focus of advertising campaigns throughout the year,” said Gopalaratnam Kannan, Country Manager, Swatch Group (I) Pvt Ltd. And, JWT – the existing agency for the group, would continue to handle the latest range of products, he asserted.

Elaborating on the new product-line, Kannan said, the new Evidenza ladies and men’s ranges are priced at Rs 44,500 onwards. “We’ll retail the new products through our 36 sales points across the country,” he added.

Targeted at the premium segment of consumers, Evidenza would be catering to consumers who are “subtly understated, yet stylish”. Made from polished steel or 18K yellow or pink gold, fitted with a sliver or black dial, the spanking new product line recalls the jazz-age at the first glance. “We anticipate good response,” Kannan said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular