Top Story


Home >> Marketing >> Article

After FIFA deal, adidas is also official partner of Beijing 2008 Olympics

Font Size   16
After FIFA deal, adidas is also official partner of Beijing 2008 Olympics

adidas will be the official sportswear partner of the Beijing 2008 Olympic Games. Under the agreement, adidas will supply sportswear for all staff, volunteers and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. adidas will also outfit the Chinese Olympic teams for the Turin 2006 Olympic Winter Games and the Beijing 2008 Olympic Games.

This announcement follows adidas announcing its partnership with FIFA just a few days ago. adidas was also an official supporter of the Athens 2004 Olympic Games.

Herbert Hainer, CEO, adidas-Salomon AG, said, "adidas is proud and honored to play a major part when the world's biggest and most exciting sports event will be held for the first time in the world's biggest country, China. In addition, we are excited to support the Chinese Olympic team in its mission to deliver outstanding Olympic performance on home soil."

Hainer said that adidas has been a part of the Olympic movement ever since its founder Adi Dassler produced his first pair of sprint spikes for an Olympic athlete back in 1928. "The Beijing 2008 Olympic Games will once again be worldwide visible proof of our dedication to athletes, products, innovation and leadership. At the same time, the Beijing 2008 Olympic Games provide us with a unique platform to build the adidas brand image and business in China and the whole of Asia," he said.

Speaking at the signing ceremony, Wang Wei, Executive Vice-President of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), said, "As one of the major important sponsors, adidas has always paid enthusiastic attention and rendered active support to the development of China's sports. In the context of the rapid growth and continuous expansion of the Chinese sports market, we believe adidas, by sponsoring the Beijing 2008 Olympic Games, will make greater contributions to the Olympic movement and to China's sports as well as create a larger room for its own development and a better prospect."


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular