Top Story

e4m_logo.png

Home >> Marketing >> Article

Actress Sienna Miller is the new face of Pepe Jeans

07-April-2006
Font Size   16
Actress Sienna Miller is the new face of Pepe Jeans

Pepe Jeans London has added some Hollywood spice to its brand by signing British actress and Hollywood star Sienna Miller as the new face for the brand. Miller, who has signed a two-year contract with Pepe for $4 million, will be the face of Pepe till Spring 2008.

Commenting on the development, Chetan Shah, Country Head, Pepe Jeans (India), said, “Sienna Miller is not only a Hollywood superstar, but also a fashion style icon herself. Her personality and her screen presence are so enigmatic and enticing that we were sure she will be just the right choice for the brand.”

The new campaign with Miller for Pepe is being launched in India through magazines and billboards. With this, Pepe moves away from its traditional practice of signing mostly international footballers and supermodels. This is a first for both Pepe and Miller as Pepe has for the first time in 33 years signed a Hollywood star for its advertising campaign. Miller’s association with Pepe also marks her debut in advertising campaigns.

The campaign images have been captured by famed fashion photographer Mikael Jansson. The concept behind the images is inspired by the 1950s classic hit ‘And God Created Women’. Sienna has been shot opposite international supermodel J R Gallison.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular