Top Story

e4m_logo.png

Home >> Marketing >> Article

2015 was brilliant but 2016 is looking even better; we are on a high growth path: Ashish Bhasin, DAN

12-August-2016
Font Size   16
2015 was brilliant but 2016 is looking even better; we are on a high growth path: Ashish Bhasin, DAN

The e4m Media ACE Awards initiative is an attempt to recognize Indian media agencies for their work and contribution to the Indian media industry. In its second year, the Media ACE Awards will specifically cater to media service brands. The award-winning work in this area will demonstrate leadership and direction that has helped in moulding the nation’s media landscape.

This year, The Agency Network of the Year was presented to Dentsu Aegis Network.

“We are thrilled to get Network of The Year. It is a big honour for us, particularly considering that we started off with 45-50 people and today to win Network of The Year in a relatively short period of time, it really feels good. I would like to say that it is a lot of hard work put in by 2,200 of my colleagues, my executive team, executive committee and all the hard work that goes behind it has today been recognized. I think Media ACE is a brilliant property for the simple reason that I cannot think of any other award property that recognizes individual media people, whether they are youngsters, agency heads, business people, etc. It also recognizes media agencies because we often win a lot of awards on behalf of our clients but there are very few, if any, that reward or motivate the media agency by itself or the network or individuals. To that extent I think it (Media ACE) is doing a unique service in India,” said Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, when asked about his thoughts post DAN winning the award.

Talking more about the year 2015 and the plans for the future, he said, “2015 was brilliant but the good thing is that 2016 is looking even better. We are on a high growth path. We have already said that we will be the second largest agency group in India by the end of 2017. What this means is that in a short period of 7-8 years we have would overturned 80 years of traditional ranking. We hope that this trajectory of growth will continue for the next few years because India as a market is huge. There are huge opportunities and potential and our group has the momentum just now and we want to keep capitalizing it for a few more years to come.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...