Top Story

e4m_logo.png

Home >> Marketing >> Article

…While Café Coffee Day brews magic with Harry Potter

15-July-2005
Font Size   16
…While Café Coffee Day brews magic with Harry Potter

Potter mania is on the rise again. With the sixth book about the boy-wizard – Harry Potter and the Half-Blood Prince – scheduled to hit the stands on the midnight of July 16, a lot of companies are jumping onto the marketing bandwagon.

Café Coffee Day, part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd, and third generation strong booksellers Book Café Pvt Ltd have joined hands to make the day of launch as magical as the environs of Hogwarts School of Witchcraft and Wizardry (the boarding school where Potter goes to learn magic – for the few uninitiated).

“Brewing Magic” is what the celebrations are being called, which will be held at select outlets in the National Capital – Green Park, Vasant Kunj and the Mehrauli-Gurgaon Road.

Customers dropping in on any of these outlets on July 16 can, apart from sipping on their favourite brew, take part in a whole host of funs activities revolving around the theme of, what else but magic – magic shows, costume parties, stuffed owl giveaways, and magic kits and wands, among others.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients