ZEE5 launches PLAY5, a tool to aid brands use innovative, interactive experiences

Some of the brands who have used PLAY5 are Colgate, Asian Paints and CEAT

e4m by exchange4media Staff
Updated: Nov 5, 2019 1:06 PM

ZEE5 has announced the launch of PLAY5, a tool to let brands engage with consumers through innovative and interactive experiences.

This is the fourth in line offering from ZEE5 India’s industry defining ad-suite and is designed to boost engagement and talk to segment of ONE in a brand-safe environment.

The overall strategy rests on four key pillars that include customised gamification for the brands, branded polls, quizzes and tailored segment within ongoing reality show gamification. This integrated approach results in driving effective engagement and enhance consumer experience, seamless brand integration and visibility, segmentation capabilities to drive further engagement, leveraging brand legacy and advanced user profiling with insightful reports.

Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “The viewer today is spoilt for choice and we are competing with media formats across the spectrum for their attention.

With PLAY5, our endeavour is to engage with the audience through hyper-personalised and interactive formats. We are confident that through this offering, brands will be able to bring alive their offering before the audience rather than just target them. Our other offerings from ad-suite have been extremely well-received by our brand partners and we are confident that PLAY5 will be no different."

Some of the brands or shows who have successfully used PLAY5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil for Dadagiri Season 8; Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance - Battle of Champions to name a few.

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