Vivo launches #PerfectFan contest realtime on TagTalk with IPL
The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team
PerfectFan contest was launched with Vivo V15Pro campaign real-time on TagTalk with the opening match between CSK vs RCB across 200 locations in Delhi, Gurugram, Mumbai, Pune and Bengaluru.
“Vivo IPL is a grand carnival that brings millions of fans together from across the country. From fans glued to their television, packed colourful stadiums, Pubs and Cafe's offer great experience with live screening, special offers and games. This IPL, over 4 million footfalls are expected during the 50 day cricket carnival across our network. With Vivo Smartphone we have been able to showcase the true potential of DOOH and personalised communication with convergence of Offline and Online World’s, PerfectFan contest is yet another dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favorite teams and players with their peers,” said Gautam Bhirani - Founder & CEO, TagTalk.
Commented Prince Gaur, Manager Marketing, Vivo Smartphone, “VIVO outdoor strategy has always been focused on consumers and our approach in media outlook reflects the same and thus Tag Talk association was created with VIVO IPL. VIVO IPL as a sport connects audiences across age diaspora and everybody comes here for the experience. Hence we connected both and came out with this first time experience wherein we mapped – Fan excitement with the game itself & few lucky PERFECTFAN's would get a chance to witness exclusive IPL screening in there city. Due to this dynamic medium we have achieved real-time engagement in OOH.”
TagTalk is a Hyperlocal Modern Digital Out of Home Network, built on IoT (Internet of Things). Connected Realtime across leading F&B chains, it is an In-venue customer engagement platform that enables push of location based POS realtime offers personalised greetings and user driven live photographs and video broadcast using location based social media channels.
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