Virat Kohli is the face of smartphone brand iQOO
Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season
iQO, which recently announced its entry in India, has roped in Virat Kohli as its new brand ambassador.
He will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and Flipkart. The second leg is scheduled to go live at the launch on February 25 across digital, print and Flipkart. The campaign will be on air during the IPL season.
Speaking on the announcement, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of iQOO. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”
Speaking on the brand association, Virat Kohli said, “I am really excited to associate with iQOO. As an athlete, I have always believed in constantly pushing the boundaries and raising the standard of performance. iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones. And I am excited to be a part of this quest.”
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