This election, BookMyShow urges nation to #ChooseWisely

Launches digital campaign to encourage Indians to vote judiciously

e4m by exchange4media Staff
Updated: Apr 14, 2019 10:00 AM

As polling for the much-awaited General Election 2019 gets underway, it is time for Indians to make an informed, responsible choice.
With India at the forefront of development on various counts globally, the outcome of this election will anchor the next 5 years for the country. BookMyShow recognises the significance of this event and urges citizens to step out and cast their vote through its digital campaign #ChooseWisely, the company said in statement.

Conceptualised and executed by BBH, the campaign encourages people to acknowledge the power they possess and the larger role they play in shaping the country’s future by choosing to vote wisely. 

Commenting on the campaign, Marzdi Kalianiwala – Head, Marketing and Business Intelligence, BookMyShow, said, “As India’s leading entertainment destination, BookMyShow caters to millions of consumers who step out of their homes for all their out-of-home entertainment needs. With the General Election upon us, we urge all citizens to step out of their homes for an impactful reason through our campaign #ChooseWisely, and cast their vote responsibly. So leave the entertainment to us and #JaoVoteNow!”

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