SBI Life Insurance unveils new product campaign

The ad film features popular playback singer, Shaan alongside his son Shubh

e4m by exchange4media Staff
Published: Jul 13, 2020 2:21 PM  | 1 min read

SBI Life Insurance, one of the most trusted private life insurers in India, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product's (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 Critical Illnessesin a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

The ad film features popular playback singer, Shaan alongside his son Shubh, emphasizing the need to maintain immunity. The film opens with a charming father-son role reversal conversation, whereShaanis being interrupted by Shubh at various instances while performing daily activities, only to be reminded of ways to boost and keep the health immunity in check at all times. Shaan expresses how kids these days have become immunity specialists to their parents. Similarly, he continues to highlight the importance of building a healthy financial immunity for choppy times that will enable in creating a financial cushion to safeguard oneself and the loved ones from any monetary stress led by lifestyle diseases or other unforeseen consequence.

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