Royal Challengers Bangalore partners with Spoment

The sports management company will create numerous properties for RCB to engage with corporates, audiences, youth & families, using sports lifestyle as a platform

e4m by exchange4media Staff
Updated: Nov 14, 2013 8:11 AM
Royal Challengers Bangalore partners with Spoment

The IPL franchise Royal Challengers Bangalore has signed up specialist sports management agency Spoment Ventures, a Singapore headquartered agency that focuses on sports and entertainment business.

Ashok Karanth, Director, Spoment said, “We have come on board to help RCB become a 365-day brand rather than just a 45-day brand. We will create numerous properties to engage with corporate, audiences, youth and families, using sports lifestyle as a platform.”

The first property has already been rolled out as the RCB Corporate Cricket Championship.
According to an official release, the championship is different from existing corporate tournaments, with its finals being played at the famed Chinnaswamy Stadium. Also, one of the many innovations is the inclusion of an RCB player as a super substitute for semi finals and finals.

This year the trump card or super sub is legendary spin bowler Muttiah Muralitharan. Corporate teams will have the right to use Muralitharan for one over during the match if they wish. All matches are being played on high quality turf wickets at KSCA facilities, added the release.

“It is an annual property and will grow in stature and size every year,” further said Karanth.

Spoment is also currently studying the ticketing and corporate hospitality business model of RCB to help the team increase its revenues from the operations.

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