R for Rabbit collaborates with Soha Ali Khan for digital campaign

The campaign has been unveiled on digital platforms

e4m by exchange4media Staff
Published: Jul 5, 2022 1:17 PM  | 2 min read

D2C baby product brand, R for Rabbit, has collaborated with actor Soha Ali Khan. The company has launched its digital ad campaign highlighting the features and benefits of using a lightweight Feather Diaper.

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Unveiled on various digital channels, the ad aims to raise awareness about how Feather Diapers are India’s thinnest and incredibly light diapers keeping your baby happy and playful. The ad also showcases the USP and benefits of the Feather Diaper. As part of the association, Soha will be uploading a video on her social media platform (Instagram). She has also shot images, apart from the video, which will be used by the brand across various digital platforms.

Kunal Popat, Founder R for Rabbit, said, “We are delighted to collaborate with one of the most influential Bollywood actresses Ms Soha Ali Khan, for our recent ad launch for ‘Feather Diaper’. Our recently launched ‘Feather Diaper’ is light as a feather, soft, and embedded with 10 million pores, making it highly breathable and keeping the baby rash-free. In our new ad, Soha has exclusively highlighted its features and her recommendation to all the new mommies. In the ad, Soha Ali Khan perfectly mentions that R for Rabbit equals to R for Responsible, easing the process of diaper change for parents and kids with our amazing Feather Diapers. Investing in strong brand messaging campaigns has strengthened our position among our end consumers, investors and existing clients. As a growing Indian baby care brand, we are proud of our diverse range of baby care products. Further, we aim to capture the market by offering quality and affordable products to every new mom."

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