Pitch CMO Summit: Artificial Intelligence is here to stay: Kuldeep Chaudhary, Adohm
Kuldeep Chaudhary, CEO, Adohm spoke about the importance of AI in today’s era and how it can help bridge the gap between online & offline initiatives
Published - 27-April-2019
“Artificial Intelligence is increasingly taking over human teams in digital marketing,” said Kuldeep Chaudhary, CEO, Adohm at the Pitch CMO Summit Delhi. He spoke about bridging the gap between online and offline initiatives.
Chaudhary started off by talking about customer acquisition and how a lot of brand custodians nowadays are putting efforts in acquiring customers through different platforms.
Emphasising on the importance of AI in today’s era and how it is one of the key factors which can help in bridging the gap between online and offline initiatives, Chaudhary “Artificial Intelligence (AI) is increasingly taking over human teams in digital marketing. AI can process colossal amounts of data in a fraction of time which otherwise would take a human team to accomplish in days or months. It can take over the digital media buying role in its entirety from planning, to buying and to optimizing ad campaigns. AI helps quickly analyze customer data, and can decide the platforms to target for better conversions. It can also transfer budget to the best performing platform and optimise it to ensure maximum Return on Ad Spend (ROAS).”
Chaudhary also gave various instances to make the audience understand how AI has become part of our daily lives. “Marketing is no math and science, in marketing numbers speaks for itself,” Chaudhary added.
He went on to elaborate how AI could help in reducing a lot of mundane and time-consuming tasks and thus enables to focus more on increasing the value proposition. “Artificial Intelligence in Digital Marketing is here to stay and is at the cusp of becoming the new normal. For the sheer value AI brings to the table it will rapidly become an indispensable ‘team member’ of the digital marketing teams globally.”
The only way to bridge the gap between online and offline is AI, said Chaudhary in his conclusion.