Parle Hide & Seek unveils Valentine’s Day GIFs and stickers on Giphy.com

Parle Products has released two 30-second digital ads which will go live on YouTube and Facebook

hide & seek

Parle Hide & Seek has launched a set of GIFs and stickers on Giphy.com for Valentine’s Day. They have been built around the brand's messaging - Don't hide from the one you're seeking. 

These are fun, shareable GIFs meant to help users break the ice and express themselves across WhatsApp and Instagram conversations. 

Since its launch in 1996 as India’s first chocolate chip cookie, Hide & Seek has always assumed a position of synonymity with love and has used this consistently in its brand communication over the past 23 years, thus making Valentine's Day an ideal time to remind consumers to express themselves. 

Parle Products has released two 30-second digital ads which will go live on YouTube and Facebook and further promoted on its other social media channels. 

Hide & Seek is part of Parle’s premium category - Platina and the latest pair of digital ads are an extension of the 2017 campaign, ‘Don’t Hide from the One You’re Seeking'.

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