Oriflame appoints former Amway global marketing director as Senior Director Regional Marketing

Aims to leverage marketing veteran Naveen Anand’s extensive expertise in the cosmetics industry to guide Oriflame’s long-term vision

e4m by exchange4media Staff
Updated: Sep 21, 2017 4:06 PM

Oriflame India, the leading Swedish direct selling beauty brand, has appointed Naveen Anand, as the Senior Director Regional Marketing South Asia. In his new role, Naveen will spearhead the operations in India, Sri Lanka and Pakistan and will be responsible for accelerating growth and enhancing the brand equity for the Oriflame business.


The marketing veteran with two decades of experience in the direct selling business was instrumental in building Amway India’s business. Naveen has helmed key positions in Amway, and brings with him a treasure trove of valuable insights and experiences. In his previous role as the Global Marketing Director for Brand Nutrilite, he has worked very closely with various markets such as China, Korea, Japan, Brazil, Mexico, Thailand, Malaysia and markets in Europe. 


Naveen has been highly successful in rolling out mass media campaigns for various brands at Amway. During his tenure, Naveen has significantly contributed towards strengthening of global marketing brands both in Amway India as well as across the globe. 


Speaking on the appointment, Sergei Kanashin, SVP and Head of South Asia & MD India at Oriflame, said, “We are delighted to welcome Naveen on board and, will be looking forward to leveraging his extensive knowledge to drive more engagement and give vision and direction to Oriflame’s business for its next level of growth in the region. We are certain that his vast experience and expertise will help the company in scaling new heights.”


Naveen Anand said, “Oriflame has established its position as a natural and progressive brand that believes in sustainability. Much of the brand’s vital philosophies are reflected in its business success. I am looking forward to working with the team for driving growth and further strengthening the brand.”

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