Nando’s campaign takes experiential marketing a notch higher

With giant installations and vibrant graffiti, the South African casual dining restaurant brand aims to create hype and excitement around the opening of its tenth restaurant at Ambience Mall, Gurgaon

e4m by exchange4media Staff
Updated: Nov 1, 2019 3:52 PM

Nando’s, the South African chain of casual dining restaurants which is famous for its flame-grilled PERi-PERi chicken and Afro-Portuguese cuisine. With giant installations and vibrant graffiti at Ambience Mall in Gurgaon, the brand seeks to create disruption among the mall customers.

Known for its clever marketing, the brand has placed an enormous egg with ‘Hatching Soon’ etched on it in the mall atrium to create a sense of curiosity among people. To unravel the story, the egg would be hatching on the day of the launch with the Nando’s Cockerel coming out in display.

Building the much-needed hype and keeping with the Nando’s spirit, the brand has created a 90 X15 feet incredible wall graffiti with bright colours in the parking area of the mall, depicting the Nando’s brand story in an engaging way. A great way to create excitement and engage with its customers.

“Nando’s has always been a young and lively brand and this is showcased through our marketing initiatives. We’ve taken a unique approach that will create a sense of intrigue among customers,” said Sameer Bhasin, CEO, Nando’s India.

The restaurant brand has previously run some tactical clutter-breaking campaigns using humour and wit for their restaurant openings and new product launches. 

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