Mystery brand ‘Z’ is making us rethink creativity

Letters from a mysterious brand called Z are taking the creative world by a storm. But who is ‘Z’? 

e4m by exchange4media Staff
Updated: Jul 19, 2019 4:18 PM

At least once in our lives, we have been asked to “think outside the box” and stretch our imagination to unknown planes. Be unique, be different, think like no other – these have become standard requirements for any creative project. But what if there is more to creativity than just ‘thinking outside the box’?

This is what ‘Z’ has proposed in these letters. The letters from Z hint towards a collaboration with leading creative professionals like Jayesh Sachdev, Founder of the label Quirkbox, Akshara Ashok, the Creator of Happy Fluff comics and Ganesh Vanare, a Street and Travel Photographer known for his art. 

Z is challenging the status quo of creativity in a unique way that has got everyone talking about it. On receiving the letter, Sachdev expressed his excitement saying: “I got this mysterious letter from Z and I must say it has hit the right nerve. I have been wanting to work on something new and exciting for the longest. Can't wait to find out what new challenge awaits me from Z.”

These letters have urged the artists to do away with all creative boundaries and reinvent creativity from the current normal. It has sparked a new conversation across the nation, and everyone is excited to know what comes next from ‘Z’. Is it here to inspire us into changing our perception and redefine creative thinking? Is it the next big thing in the creative world? We are eagerly waiting for the mystery to unfold and to share it with you. Watch this space for further updates.  

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