Mindshare leads the pack at inaugural Indian Content Marketing Awards
The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away
The exchange4media Group held its inaugural Indian Content Marketing Awards (ICMA) today at Hard Rock Cafe, Mumbai.
In all, 35 metals were given away along with the Jury Choice Award which went to DB Corp Ltd., the Young Gun of Content, which went to OgilvyOne Worldwide’s Unnati Shah and the Platinum Award, which was awarded to Mindshare India.
In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go into cracking breakthrough ideas and concepts to create exceptional brand stories.
Mindshare ended up with the most metals, including, apart from the Platinum Award, 2 Gold metals, 8 Silver metals and 2 Bronze metals. This was followed by Spykar Lifestyles, Carat India and ZenithOptimedia with 3 metals each. Spykar won 2 Gold metals and 1 Silver metal, while ZenithOptimedia won 1 Silver and 2 Bronze and Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metal. Reliance General Insurance also won 2 Gold metals.
Mindshare won Gold for ‘Chamki-Help A Child Reach 5’ for HUL and ‘Changing the Canvas- from 30 sec to 68640 sec’ for Kellogg India. Spykar Lifestyles won 2 Gold metals for its ‘Blue Film Festival’ campaign. Reliance General Insurance also won 2 Gold metals for its ‘Dark Travel Tales’ campaign. Carat India won a Gold for its ‘TGIF- Thank GOD its Fryday!’ for Philips India and another one for ‘Philips Hawa Aan De’. The other Golds were given to DB Corp for Dainik Bhaskar’s ‘No Negative Monday, PHD Media for HUL’s ‘Rin Career Ready Academy’ and Godrej Industries for ‘There's Something About Content’ for Godrej Masterbrand.
The entire list of winners can be seen below:
| Category | Entry Name | Entrant Company Name | Client Company Name | MEDAL |
| Digital Branded Content | Happy New Year - Being topical to connect with Tier II and Tier III | Interactive Avenues Pvt. Ltd. | Coca Cola India | BRONZE |
| Digital Branded Content | Content that gets contagious | Mindshare India | Kellogg India Pvt Ltd. | SILVER |
| Digital Branded Content | Lakme presents Bang Baaja Baaraat | Mindshare India | Hindustan Unilever Ltd. | SILVER |
| Digital Branded Content | Blue Film Festival | Spykar Lifestyles | Spykar Lifestyles Pvt. Ltd. | GOLD |
| Best Branded Content on TV | Horlicks - Add a little "Awesome" | Mindshare India | GlaxoSmithKline Consumer Healthcare Ltd. | BRONZE |
| Best Branded Content on TV | Changing the Canvas- from 30 sec to 68640 sec | Mindshare India | Kellogg India Pvt Ltd. | SILVER |
| Best Branded Content on TV | TGIF- Thank GOD its Fryday! | Carat India | Philips India Ltd. | GOLD |
| Best Integrated Content | MTV The JunkYard Project | Viacom18 Media Pvt. Ltd. - MTV | Viacom18 Media Pvt. Ltd. - MTV | BRONZE |
| Best Integrated Content | Himalaya Personal Care - Muskaan | WATConsult | The Himalaya Drug Company | SILVER |
| Best Integrated Content | Chamki-Help A Child Reach 5 | Mindshare India | Hindustan Unilever Ltd. | GOLD |
| Best Marketed Branded Content on Digital | Happy New Year - Being topical to connect with Tier II and Tier III | Interactive Avenues Pvt. Ltd. | Coca Cola India | BRONZE |
| Best Marketed Branded Content on Digital | Kurkure - Why So Sweet | Mindshare India | Pepsico India Holding Pvt Ltd. | SILVER |
| Best Marketed Branded Content on Digital | Blue Film Festival | Spykar Lifestyles | Spykar Lifestyles Pvt. Ltd. | GOLD |
| Branded Content Turned Property | A Newspaper Initiates the Quest for Meaning | Dainik Jagran | Dainik Jagran | BRONZE |
| Branded Content Turned Property | Nescafe Labs | ZenithOptimedia India | Nestle India | SILVER |
| Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) | We miss you too Maggi | ZenithOptimedia India | Nestle India | BRONZE |
| Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) | Blue Film Festival | Spykar Lifestyles | Spykar Lifestyles Pvt. Ltd. | SILVER |
| Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) | 6 Pack Band | Mindshare India | Hindustan Unilever Ltd. | SILVER |
| Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) | Dark Travel Tale | Reliance General Insurance Ltd. | Reliance General Insurance Ltd. | GOLD |
| Best Print Content | Chocos ka host Coco, ban gaya sabka dost | Mindshare India | Kellogg India Pvt Ltd. | BRONZE |
| Best Print Content | Creating a Newspaper for the Future, by the Future | Dainik Jagran | Dainik Jagran | SILVER |
| Best Print Content | No Negative Monday | Dainik Bhaskar | DB Corp. Ltd. | GOLD |
| Best Radio/Audio Led Branded Content | OLX-Keemat Bhi Kuch Keemti Bhi | ZenithOptimedia India | OLX | BRONZE |
| Best Radio/Audio Led Branded Content | Horlicks - Fight Against Hidden Hunger - Nutrition Revolution | Mindshare India | GlaxoSmithKline Consumer Healthcare Ltd. | SILVER |
| Best Radio/Audio Led Branded Content | Philips Hawa Aan De | Carat India | Philips India Ltd. | GOLD |
| Best Crowd Sourced Branded Content | The Longest UGC Driven Fan Made Video | Tonic Media | AXN India | BRONZE |
| Best Crowd Sourced Branded Content | Crash The Pepsi IPL | Mindshare India | Pepsico India Holding Pvt Ltd | SILVER |
| Best Crowd Sourced Branded Content | Dark Travel Tale | Reliance General Insurance Ltd. | Reliance General Insurance Ltd. | GOLD |
| Best Use of Mobile Medium for Content Marketing | Emote It With Silk | Carat Isobar | Mondelez International | BRONZE |
| Best Use of Mobile Medium for Content Marketing | Before Iftar Time, It's Lifebuoy Time | Mindshare India | Hindustan Unilever Ltd. | SILVER |
| Best Use of Mobile Medium for Content Marketing | Rin Career Ready Academy | PHD Media | Hindustan Unilever Ltd. | GOLD |
| Best Branded Content- Annual Strategy | No Negative Monday | Dainik Bhaskar | DB Corp. Ltd. | SILVER |
| Best Branded Content- Annual Strategy | There's Something About Content | Godrej Masterbrand | Godrej Industries Ltd. | GOLD |
| Best Character Led Branded Content | Hike Messenger presents 'Chutki aur Shopkeepaa' | Reliance Broadcast Network Ltd. | Hike Messenger | SILVER |
| Best Character Led Branded Content | Changing the Canvas- from 30 sec to 68640 sec | Mindshare India | Kellogg India Pvt Ltd. | GOLD |
| Jury Choice Award | Zidd Karo Duniya Badlo | DB Corp.Ltd. | ||
| Young Gun of Content | Unnati Shah | OgilvyOne Worldwide | ||
| Platinum Award | Mindshare India |
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