Lemma enters into partnership with EyeTalk Media Ventures as inventory partner
This partnership will enable Lemma’s advertisers to reach more than 4 million users with over 400 TagTalk screens
Lemma has announced its partnership with EyeTalk Media Ventures as an inventory partner.
This partnership will enable Lemma’s advertisers to reach over 4 million affluent, highly social and hyper-connected users with over 400 TagTalk screens.
TagTalk is the first IoT driven Modern DOOH Network, connected live across the finest F&B Chains in Mumbai, Pune, Delhi, Gurugram, Bangalore and Dubai.
“Lemma envisions to empower advertisers, media buyers and media owners to harness the full potential of DOOH advertising through programmatic capabilities. It is our goal to develop DOOH as a mainstream digital medium in its true sense, with little or no manual intervention,” said Sharad Gadsing, Co-founder and CMO, Lemma.
“Our partnership with TagTalk will provide advertisers the access to multiple digital screens with enriched and segmented audience profiles to target, enabling brands to effectively connect with them on the go,” Gadsing said.
As solution providers in Programmatic DOOH, Lemma will offer TagTalk with a platform designed to deliver network optimization, operational efficiencies and scale, by enabling instant access to wide range of advertisers from across regions. The partnership will also largely focus on providing TagTalk with centralised ad-serving solutions to automate the delivery of targeted content across screens in real time.
Gautam Bhirani, Managing Director, Eyetalk Media Ventures, said: "Driving India's Programmatic DOOH journey, I have been working closely with Lemma Technologies for over a year now. With their robust technology and efforts they have been able to create a digital ready OOH market which helps organizations like us who invest heavily into digital infrastructure monetize and deliver better. Moving towards automation where audience is weighed heavier than the canvas and slot buying is replaced with impressions we are excited to integrate our network on Lemma Platform which will enable brands connect more efficienctly with the most priced audience - the urban Indian millennial across both our national consumer engagement platforms - TagTalk and Biztalk."
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