Kantar’s Rishi Mukherjee joins Sazarec & John Distilleries JV as Marketing Head

Prior to his appointment, Mukherjee led the quantitative division of Kantar Millard Brown, catering to most of South Indian FMCG and other liquor brands.

e4m by Ruhail Amin
Updated: Feb 15, 2019 8:21 AM
Rishi Mukherjee

Rishi Mukherjee who had been credited for the successful relaunch of Foster’s with new packaging and a new line of innovative communication has joined the new JV company of Sazarec and John Distilleries as Marketing Head for its core Indian and International brands.

Prior to this new appointment, Mukherjee led the quantitative division of Kantar Millard Brown, the international market research company, catering to mostly South Indian FMCG and other liquor brands.

With sales of more than 15 million cases, John Distilleries is also the manufacturer of the world's seventh-largest whisky brand - Original Choice Whisky, with sales of 11 million cases a year.

Paul John, a single malt whisky from John Distilleries, has been gaining a reputation in the niche market. Its other major brands include Bangalore Malt, Black Pelican Fine Whisky, Mont Castle French Grape Brandy and Big Banyan Wines. Bengaluru-based John Distilleries had gross revenue of over Rs. 3,000 crore in FY18.

Sazerac is the second-largest family-owned spirits company in the US. It owns key brands such as Buffalo Trace Bourbon, EH Taylor Bourbon, Fireball, Pappy Van Winkle Bourbon and Southern Comfort. In October 2017, it was announced that Sazerac entered an agreement with John Distilleries Private Limited (JDPL) to expand into India.

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