ITC’s Fabelle launches Fabelle Trinity-Truffles Extraordinaire luxury chocolate range

Fabelle Trinity - Truffles Extraordinaire is the world's most expensive chocolate listed under Guinness World Records®

e4m by exchange4media Staff
Updated: Oct 22, 2019 5:38 PM


Fabelle's Trinity - Truffles Extraordinaire launch

ITC’s Fabelle has launched Fabelle Trinity-Truffles Extraordinaire luxury chocolate range. Through this launch, ITC’s home-grown luxury chocolate brand Fabelle Exquisite Chocolates hopes to take the Indian luxury chocolate market to newer and greater heights. The chocolate was unveiled at a high octane event at ITC Grand Central, Mumbai, in the presence of the Legendary, Michelin Star Chef Philippe Conticini, who is credited for numerous innovations over the last three decades and is the co-curator of Fabelle’s Trinity - Truffles Extraordinaire. 

The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, and each weighing approximately 15 gms. The made-to-order box will be available at an indulgent price of Rs.1, 00,000 (inclusive of taxes).

The Trinity - Truffles Extraordinaire range represents the Creator, Nurturer and Destroyer,  co-curated by Chef Philippe Conticini and Fabelle’s master chocolatiers using some of the rarest ingredients and finest single origin cacao in the world. 

Consumers and chocolate connoisseurs in India will experience Fabelle’s signature multi-sensorial and multi- textural experience through this trio of truffles, each of which are an expression of a hero ingredient representing the cycle of life. Like the coconut which symbolizes the beginning in Creator, the rare Jamaican Blue Mountain Coffee in Nurturer or the Grand Cru dark chocolate in Destroyer, each master piece unfolds a mystical story for the Indian consumers to experience.

The launch of the Trinity - Truffles Extraordinaire series is a testament to the brand’s commitment in offering Indian consumers undisputedly extraordinary chocolate experiences. Fabelle’s state-of-the-art manufacturing expertise, single origin cocoa expertise, craftsmanship of its master chocolatiers and in-depth understanding of the Indian chocolate consumer combined with Chef Philippe Conticini’s global understanding and experience in creating unique experiences for global consumers over three decades have come together to create this. 

It took months of ideation, extensive research, finding the best ingredients, sourcing them, innumerable trials and putting it all together over relentless days of craftsmanship, all in the pursuit to craft the finest chocolates in India that rival the best in the world. 

Also, to ensure absolute perfection with the tastes and textures of each Fabelle chocolate creation, the chocolates have been extensively tested. Since its launch in 2016, Fabelle has been pioneering innovative launches with the endeavour to grow, evolve and develop the Indian chocolate palette and has emerged to be a trendsetter in the luxury chocolate segment.

Expressing his delight on setting higher benchmarks for the Indian luxury chocolate market, Anuj Rustagi, Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories, Food Division, ITC Limited said, “We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat. At Fabelle, handcrafting priceless, uplifting and unmatched tasting experiences for chocolate connoisseurs is at the very heart of who we are. Our emphasis has always been on quality and the approach entirely artisanal and Trinity - Truffles Extraordinaire serves as a perfect testament to the same. This masterpiece is a reflection of the best of both worlds coming together. After several months of R&D, we have delivered a product, in which India can take pride in and stayed committed in our constant endeavour of being at the forefront of introducing Indian consumers to distinct chocolate experiences.”

Sharing his experience on co-curating Trinity with Fabelle, Michelin Star Chef Philippe Conticini shared, “Being a part of something so experiential, thought provoking and innovative has always been my passion. I am glad to have found a partner in Fabelle to work on a complex and ambitious project in bringing alive the concept of ‘Trinity’ in the form of a Truffle range. It’s heartening to know that with expert Fabelle master chocolatiers, we were able to deliver an unparalleled, first-of-its-kind chocolate product from India, setting a new global benchmark.”

This product will be available on made-to-order basis from October 23 onwards.

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