ITC Bingo! brings alive the spirit of Durga Puja with Tedhe Medhe Pujo Tadka campaign

The brand recreated conventional flavours of Bengali street food as part of the campaign

e4m by exchange4media Staff
Updated: Oct 10, 2019 4:39 PM

Bingo! rolled out the last leg of its Bingo! Tedhe Medhe Pujo Tadka campaign at Jodhpur Park in Kolkata recently.

With this campaign, the brand recreated the conventional flavours of the quintessential Bengali street food – Jhalmuri - with an unconventional twist by serving Bingo! Tedhe Medhe inspired Jhalmuri.

To enliven the festive spirit of Kolkata the brand had created a memorable ride for tram commuters with visually appealing artwork of Kolkata’s heritage treasures along with a delicious chaat menu using Bingo! Tedhe Medhe. The new rendition of Jhalmuri also caught the attention of many renowned prime time radio jockeys of the city who unraveled the unique flavours of Bingo! Tedhe Medhe’s Jhalmuri. To add further delight to the festivities, the brand unveiled a pandal with life size figurines of Durga Maa along with Lord Karthik, Ganesh, Goddesses Sarasvati and Lakshmi created using Bingo! Tedhe Medhe at the Jodhpur Park Pandal.

The brand also collaborated with 50 chaat stalls across Kolkata in a contest format and 5 leading radio stations.

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