It is the quality and consistency of the idea that really matters—Suresh Narayanan, Nestle India

Narayanan was speaking about his role as jury chair at exchange4media 's annual Indian Marketing Awards held in Delhi

e4m by exchange4media Staff
Updated: Dec 3, 2016 8:53 AM
It is the quality and consistency of the idea that really matters—Suresh Narayanan, Nestle India

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi-- The Indian Marketing Awards 2016 or IMA 2016 was powered by Sakal Media Group and & TV.

The awards spanned 12 categories---Brand Activation; Brand Extension, Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a Small Budget; Not for Profit Marketing and New Brand, Product or Service Launch and were decided by an eminent jury of 11 industry specialists headed by Jury Chair, Suresh Narayanan, Chairman and Managing Director of Nestle India Limited.

Speaking on the occasion, Suresh Narayanan, Chairman and Managing Director, Nestle India, who was the jury chair this time spoke about the awards and said, “I thank exchange4media group for having me as the jury chair for the 3rd IMA awards. Today we are going through different times. Consumer choices and consumer decisions are changing by the day and it is the consistency, quality and trust that is ultimately going to rule the roost and these three qualities largely define the brands today. Being the jury chair, I would like to thank all the jury members and like to mention that every award seeks to inspire.  The purpose of these awards is to seek the standard of what one would aspire for or get inspired by. Moreover,  it is not the amount of money that you spend but the quality and power of the idea that makes the real difference. We might talk about 300 crore, 500 crore and 1000 crore ad budgets but ultimately it is the quality and consistency of the idea that really matters.”

Elaborating on the approach of the jury towards the selection of the winners, Narayanan added, “The focus of the jury was not to look at ideas that just talked about big budgets but ideas that were simply brilliant in capturing the voice of the consumers. The execution part that was also the focus of the jury. The question we tried to address was: has this idea translated into a result that is demonstrable, tangible or is it something that won’t stand the test of time. We also looked at leadership criteria because leadership is not just in thought but in action, which ultimately makes for great brands.”

 “The other factor that we took into account while judging these awards was to consider ideas that were truly out-of-box. The big challenge that marketers today are facing is to nuance their thoughts and action in order to anticipate than to react, and is really the name of the game today,” he added.

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