Industry experts from Reliance Industries and JSW Steel to speak at IPRCCC 2018

At the ninth edition of India PR & Corporate Communications Conference 2018, the topic for the second session is 'Crisis management and Brand management two edged sword’

e4m by exchange4media Staff
Updated: Dec 6, 2018 8:45 AM

The ninth edition of exchange4media's India PR & Corporate Communications Awards 2018 is the most extensive and exhaustive awards to recognise the contribution and success of the PR Industry. With five categories and 22 sub categories, IPRCCA 2018 is the path breaking initiative to salute and recognise the contribution of PR Consultancies and Corporate Communications.

The event is scheduled to be held on December 13 at The Leela Ambience in Gurugram. 

The event will also witness an all-day India PR & Corporate Communications Conference 2018. The theme for the conference this year is ‘The importance of integrated communications and its challenges’.

The topic for the second session of the conference is on ‘Crisis management and Brand management two edged sword’, wherein our esteemed speakers will discuss how corporate contain and manages the crisis, especially when social media channels spread information like fire, how do brand contain information sensitivity and consumer sentiments. How to make brand communication most friendly for the media and consumers. How to tackle fake news, trolling shaming and manage brand image. Market risk are synonym with brand loyalty. Stakeholders are key influencers in business growth and it is imperative to mitigate risk factor. Especially in crisis situation, what should be the communication strategy for stakeholders to dovetail their decision making factor and market sentiments? 

To answer the above questions will be our esteemed speakers Rohit Bansal, Group Head of Communications, Reliance Industries and Jitendra Vashistha, Head- Corporate Communications, JSW Steel.

Bansal is a media leader and influencer. He is an alum of Harvard Business School and St Stephen’s College. He is a multiple TEDx speaker and a Distinguished Fellow at India's premier think tank, the Observer Research Foundation (ORF). He serves on the National Executive of the Federation of Indian Chambers of Commerce & Industry (FICCI) and three national committees of the Confederation of Indian Industry (CII) on i) services, ii) skill development iii) media and entertainment. 

Bansal is a British Chevening scholar. He has undertaken short professional programmes at University of Westminster, The Times Centre for Media Studies, and The European Journalism Centre, Maastricht. He served on the boards of Network18 Media & Investments, TV18, IBN Lokmat TV, Viacom18, HS18, Panorama, Prism, and News Broadcasters Association; Fellow, Institute of Competitiveness; Mentor, JioGenNext; as Resident Editor of The Financial Express, New Delhi; Managing Editor (and later COO) of Independent News Service; Editor-Business, Zee News; Special Correspondent, Television 18; and Senior Business Correspondent, The Times of India. 

In collaboration with law firm Hammurabi & Solomon, Bansal advised CEOs across the spectrum on policy and the media. He served as Treasurer of The Editors Guild of India and the Foundation of Media Professionals, was on the board of a hospital company and two start-ups in Essel Group. He served as Trustee, St Stephen's Alumni Foundation Trust. His expertise is at the intersect of Government and Regulation, Media/Social Media, Reputation, Corporate Communications, Strategy, Alliances, and Legal Affairs.

Jitendra Vashistha spearheads Corporate Communications function for India's largest integrated steel plant - JSW Steel Ltd. and is based at their flagship plant of Vijayanagar, Karnataka. He possesses comprehensive multi-industry experience in the areas of Corporate Communications & PR, encompassing internal & external communication, marketing communications, and CSR for over two decades with the multinational and blue-chip organisations in the industries covering FMCG, Financial Services, IT, Manufacturing and Telecom. He’s a seasoned corporate communications' professional with hands-on exposure, experience, and expertise in leading strategic communications for the leading multi-national brands in the likes of Fidelity, RPG Enterprises, Amway, Fidelity, HSBC, and Vodafone.

Vashistha has cut his teeth in the entire gamut of corporate communications in establishing & developing communication function, mentoring teams, relationship building and strategic engagement with external and internal stakeholders for delivering strategic, effective & measurable communication in a global change-environment.

He was the first communication executive from India to earn a seat at HSBC’s Executive Council – EXCO, of Global Technology. He was instrumental in partnering & deploying one of the largest Change Communications' programmes of HSBC Group, impacting over 30K employees worldwide. He curated and led some interesting PR properties at Amway Corporation, which helped him steer the challenging & intriguing crisis communications management programme. At the moment, his primary thrusts are on safety communication and to find inclusive communication threads to build employee and media relations in an era; engulfed by social media, digitalisation and disruptive interventions.

Ad Factors is the presenting partner of the IPRCCA and is co-Powered by Media Mantra & MSL. The gold partner is Kaizzen, PR Pundit & AvianWe. The urban mobility partner is Uber. The dgital media partner is Media Value works. Policy Bazaar is the knowledge partner and is co-partnered by Text 100, The Publicist & Kommune. The lifestyle PR partner is ActiMedia, TV partner is NewsX, creativity partner is Webershandwick. The partner For IPRCCC is Pearl Academy.

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