IBC 2018: Panel Discussion on 'How marketing can drive the personalisation game at scale'

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

e4m by exchange4media Staff
Published: Nov 23, 2018 8:56 AM  | 2 min read

Marketing can and should play a leading role in growing a business. Meaningful marketing metrics are critical for better linking marketing investments and business outcomes. It should help drive decisions, action, and growth. 

The fifth edition of the exchange4media Indian Marketing Awards will set yet another standard of marketing excellence in India. The awards recognise the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an organisation.

The event also hosts an all-day conference, India Brand Conclave 2018, the theme for the conference this year will focus on ‘Driving Business Growth through Marketing Effectiveness’, where industry veterans will share their game-changing branding and marketing stories.

Increasingly, marketing is being viewed more as an organisational process where the entire company adopts a market-oriented focus. In this scenario, an effective marketing strategy serves a crucial roadmap for the entire business. It also aids in capturing critical marketing measurement insights.

One of the panel discussions this year will address the topic ‘How can marketing drive the personalisation game @ scale?’ The session will debate on how we’ve been talking about driving personalisation for better brand connect and higher service delivery but can we do this at scale to drive the effectiveness of content and marketing actions? The session will be chaired by Avik Chattopadhyay, Co-founder & Partner, Expereal along with industry experts namely, Amit Sethiya, Head Marketing, Syska Group; Ayushman Chiranewala, Head Marketing, Fastrack; B Krishna Rao, Sr. Category Head, Parle Products; Gulbahar Taurani, Director Marketing & Business Head, Philips India; Lokesh Kataria, Head of Marketing- India and South Asia, Mattel Toys India; and Srinivas Rao, Sr. VP - Marketing, Lifestyle International.

The second Panel Discussion will be a session on ‘The changing landscape of marketing’. It will discuss if we are ready to take the big leap? Or marketing in the realm of complex consumers, multi-platform and multi-screen world; how to make it effective? Our panellists include Anika Agarwal, Senior VP & Head-Marketing, Max Bupa Health Insurance; Kapil Grover, CMO, Domino's; Prashant Verma, VP Marketing, Grofers; and Trupti Bhandari, Global Lead – Base Horlicks and Boost, GSK Consumer Healthcare.

The Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 at The Leela Ambience in Gurugram.

Watch this space for more on our speakers this year. For details visit:

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