ICMA 2018: Mindshare leads with 8 metals, WatConsult, FCB Ulka win big

A total of 40 awards were presented at ICMA that aims to recognise all the talent, expertise and hard work that goes behind creating exceptional brand stories

by exchange4media Staff
Published - Sep 8, 2018 10:00 AM Updated: Sep 8, 2018 10:00 AM
exchange4media held the third edition of the Audacity e4m Indian Content Marketing Awards 2018 (ICMA) and second edition of Content JAM, a Content Marketing Conference at Taj Santacruz on September 7.

ICMA aims to promote and recognise all the talent, expertise and hard work that goes behind cracking breakthrough ideas and concepts to create exceptional brand stories.

This year a total of 40 awards were given away. Mindshare led the race with a total of 8 metals, which included 1 Silver and 6 Bronze metals and 1 Platinum award.

WATConsult took home gold for their work for Project Nanhi Kali. In total, they bagged four metals for the same. FCB Ulka ended the night with 2 gold metals, both for their Sindoor Khela-No conditions apply campaign, and 1 bronze metal.

Kunal Wadhwani from Shemaroo Entertainment Limited won a Gold in the ‘Young Gun Award’ category. Powerless Queen by WATConsult won the Most Audacious Award and Mindshare India won the Platinum Award for Best Agency of the Year. 
Whyness Worldwide's work for Godrej Locking Solutions, the Jio-KBC campaign, OLA-Transformers, Aditya Birla's #Jumpforhealth, Durex Rexbot, Culture Machine's Noise by Kalki Koechlin and WittyFeed's work for Padman were among others that struck gold for their work.

The complete list of winners can be seen below:
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