Hrithik Roshan roped in as ambassador for medical devices brand Flamingo

Ascent Meditech Limited achieves a first for medical devices sector as it gets actor to unveil campaign ‘An Aid for a New Life’ 

e4m by exchange4media Staff
Published: Jan 25, 2019 4:03 PM  | 2 min read

Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products, has roped in Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. 

Adhering to international certification standards for medical products, the Flamingo range of 300+ products, have been accepted by consumers in 47 countries globally. 

Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’. 
Rajiv Mistry, Founder MD, Ascent Meditech Ltd said, “Ascent Meditech has many firsts to its credit across our decade-old journey and the appointment of Hrithik Roshan is a pioneering initiative in our sector. In today’s age of ever-growing aspirations, achievers feel that mobility is the key to a successful life. Everyone is looking for recuperative ways and means to do away with body niggles, sprain and pain.” 

“We are proud that Hrithik Roshan has been an avid user of our products and now reposes his complete trust and faith in Flamingo products nurtured over decades of research and development. Our continuous focus on quality products is aimed at providing ‘an aid for a new life’ to our present and future consumers. Flamingo products are suitable across all age groups from children to senior citizens,” he added.  

Hrithik Roshan, the first-ever celebrity endorser in the medical devices sector, says, “Life is all about one journey to the other; one goal or milestone after the other as we chase our dreams. We persevere with our passion, determination, stubbornness, hard work and self-belief. My new slice-of-life TVC is an ode to those achievers who battle physical and psychological discomfort to keep it going. For 27 years, Flamingo has been offering people the right kind of relief and support to help them realise their dreams and desires.”   

The TVC has been conceptualised and produced by Roop Dutta Naik of Zip, Zaap, Zoom Productions. 


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