Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

e4m by exchange4media Staff
Updated: Jul 10, 2018 10:29 AM
Hemali Dave-Zirca

Strengthening its core management team, Zirca Digital Solutions has announced the appointment of Hemali Dave as Business Head of Content. Hemali will oversee generating sales and revenue for Zirca’s SAAS platforms for native advertising - ContentdB - as well as for brand solutions.

ContentdB is Asia’s first integrated native advertising management platform, and has won the Best Content Marketing Platform/Software award at the 2017 Content Marketing Summit and Awards hosted by World Marketing Congress. With ContentdB, allows us to understand the performance of all native advertising campaigns from a single dashboard, making campaigns more efficient and effective. It enables users to compare campaigns side by side, and to optimise them with ease to generate better ROI.

Hemali has almost two decades of experience in advertising with specialisation in AdTech & client servicing, across print, electronic and online media. In her last role with the Ibibo Group, she spearheaded the launch of Ibibo Ads as an affiliate ad network and has successfully marketed company’s home-grown Ad Technology solutions.

Earlier, she worked with organisations such UTV, Ten Sports, Times Internet & TV Today Network.

Speaking on her appointment, Hemali Dave said, “It is an honour to be associated with Zirca Digital Solutions. We live in exciting times where digital content marketing is playing a crucial role in enabling companies to sell their brand stories, and at a time like this, I see immense scope of growth for Zirca Digital Solutions, which has raised the bar in the industry through its sheer understanding of the requirements of the market. I am confident Zirca’s SAAS product (ContentdB) will be successful in enabling our clients to lead towards consumer delight, by not only reaching the right audience, but also engagement on the right platform. I am looking forward to being part of the growth story of the organisation.”

Commenting on the the appointment, Ms. Neena Dasgupta, CEO & Director at Zirca Digital Solutions said, “At Zirca Digital Solutions, nurturing and offering a diverse platform of enhanced learning is at the core of our brand philosophy and we are confident that Hemali will provide the kind of leadership that nurtures and builds on the spirit of Zirca, while accelerating the organisation to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today.”

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