Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

Hakuhodo Percept creates a compelling visual experience for BoosterJet Engine, which will power soon-to-be-launched Baleno RS

by exchange4media Staff
Published - Mar 4, 2017 8:13 AM Updated: Mar 4, 2017 8:13 AM
Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

Hakuhodo Percept has released a new campaign for Maruti Suzuki’s BoosterJet Engine that will power the soon-to-be-launched sporty Baleno RS, through NEXA, its modern retail channel. In this campaign, Hakuhodo Percept has created a compelling visual experience for the BoosterJet Engine. The TVC is currently on air and is in sync with a NEXA commercial: it is bold, glamorous, and edgy.

Set inside NEXA, the TVC features trendy and hip individuals experiencing an effect that literally blows them away. They seem to be on edge as they look on in awe in the direction of the wind, where rapid abstract cuts of an object morph into an engine. An overwhelming sensation of excitement builds up with a mix of surreal lighting and dramatic sound design. The commercial ends by revealing the BoosterJet Engine epitomizing speed, which caused the blowing effect witnessed throughout the film.

Sabuj Sengupta- National Creative Director- Hakuhodo Percept

Apart from television media, the campaign is being supported on the digital platform. According to Sabuj Sengupta, NCD, Hakuhodo Percept, “The objective of the campaign was to build excitement around the BoosterJet Engine. And in the typical NEXA fashion, we’ve brought alive the raw power of the engine in the TVC through a visual design, executed in a very stylish and adrenaline-pumping way.”

Vinay Pant-AVP Marketing-Maruti Suzuki

Commenting on the campaign, Vinay Pant, AVP Marketing, Maruti Suzuki, said, “The BoosterJet Engine in the new Baleno RS is for those who look for extra speed in their everyday drive. The car is the first in a line of high-performance vehicles to be launched through NEXA. The campaign will, no doubt, generate a lot of interest amongst speed enthusiasts.”

 

CREDITS

Client: Maruti Suzuki

Brand/Product: BoosterJet Engine

Agency: Hakuhodo Percept

NCD: Sabuj Sen Gupta

National Planning Head: Jayanto Banerjee

CD: Saurav Dasgupta

CD: Eranbemo Murry

VP, Servicing: Amit Bhat

CSD: Amiya Nayak

Account Manager: Mamtah

Digital Team: Shantanu, Jasinder Bhatia, Tarun

Production House: Film Farm

Director: Arthur

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