FCB Ulka's MG Parameswaran starts new innings with Brand-Building
The new outfit will focus on brand strategy, marketing communication strategy; start-up advisory, brand management coaching, and preparation of brand plans
MG Parameswaran, popularly known as Ambi in the advertising fraternity has recently announced the launch of his firm called Brand-Building. The outfit is set to serve the larger brand building community in India by being a conduit for coaching and mentoring on a whole range of branding subjects including brand strategy, marketing communication strategy, start-up advisory, brand management coaching, and preparation of brand plans.
With over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. From 2003 to 2013, he served as the CEO and Executive Director of FCB Ulka and as an advisor from 2013-2016.
Ambi is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
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