fbb launches 2nd edition of National Jeans Day with ‘Jeanoji’ contest

Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement- National Jeans Day

e4m by exchange4media Staff
Published: Dec 16, 2018 9:59 AM  | 3 min read

The second edition of fbb’s ‘National Jeans Day’, conceptualized by Digital Marketing Agency Social Kinnect, is all set to hit the internet with a bang. The aim of this year’s campaign is to popularize jeans as a category, not by portraying it as a casual item of clothing but one that is essential to bring out the stylish and sexy side in you!

To create hype, and to build-up to National Jeans Day we launched ‘Jeanoji’, an Instagram contest where fans can add the jeans emoji to their Instagram names and win a free pair of jeans. This activity has already grabbed eyeballs and is creating the perfect build up to the D-day.

The wacky route taken last year, #GrabAPair, worked absolute wonders for the fashion brand, and so, the same route has been extended for this year’s campaign, with irresistible offers. On National Jeans Day i.e. 16th Dec, anyone can buy a pair of jeans for over Rs. 999, and they will get a t-shirt worth Rs. 499 along with cashback worth Rs. 500 on the Future Pay app.

Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement i.e. National Jeans Day.

Commenting on the activities planned to celebrate National Jeans Day, Pawan Sarda – Head, Digital at Future Group says, “All jeans lovers will agree, that every pair of jeans you wear portrays a different personality and makes a unique style statement. Over the years, jeans have evolved from just being a rough and tough fabric, to pants that define style. As we celebrate National Jeans Day, fbb brings to the audience a host of engaging activities and exciting offers that will interest fashionistas everywhere.”  

To ensure National Jeans Day becomes the talk of the day, we’re getting all of India to become a part of ‘Jeanathon’ which is the largest celebration of denims with a takeover of Instagram stories with images and videos of people in ‘jeans’ on 14th-15th Dec – right before National Jeans Day, which is on 16th Dec.

Popular celebrities like -Nora Fatehi, Priyank Sharma (Aakriti Rana Gill and Aaina J) among many more, jump on the bandwagon to spread the word about this exciting day to their followers by ‘grabbing a pair’ themselves and posting their stylish looks in a pair of jeans.

Not only that, using the popular video-sharing app, Tik Tok, fbb has collaborated with Tik Tok influencers who will bring out the sexy denim factor. These influencers are set to exude some bold, sizzling and wild dance moves while donning a sexy pair of jeans and challenging their followers to create their moves.

After last year’s massive success, the National Jeans Day #GrabAPair campaign is all set to hit a new high this year, redefining the meaning of a pair of Jeans for the country! 

Norah Fatehi:

Priyank Sharma:

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