Screenage: MoMAGIC’ launches 'TrueInsight' & 'TrueReach' Ad Intelligence Platform
MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing
Published - 02-November-2018
The TrueReach SSP and DSP Platforms offer intelligent programmatic advertisement, and the Transactions & TrueInsight DMP Platform provides insights and programmatic solutions by facilitating a holistic view and understanding of the user's lifestyle, bringing in “Geo- analytic offline data” (user’s footprint kind of Geo-data or even Face ID in near future).
The core Problem of ‘Effective Targeting’ for Advertisers and ‘Efficient Traffic Monetization’ for Publishers, still remains largely un-answered, due to lack of sufficient Local Data; in particular offline data and the weak real-time AI-driven Data analytics competence to support Programmatic Buying/Selling.
MoMAGIC’s Programmatic Solutions aims to address these problems.
MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing, through:
a) Lack of Deeper Targeting Insights in DSPs
b) SSPs solutions inability to help Publishers in utilizing their traffic well
The MoMAGIC TrueInsight DMP is the core intelligence engine that optimizes TrueReach SSP and DSP Platforms for Intelligent Programmatic Advertisement Transactions
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