e4m Conclave South: Industry experts to discuss creating emotional connect

The second edition of exchange4media Conclave- South will be held on November 30 at Taj MG Road Bangalore

e4m by exchange4media Staff
Updated: Nov 23, 2018 8:49 AM
e4m conclave South

In the new age of content marketing, it is important to use technology to deliver stories at the right time, in the right format, and in the best way possible. Marketers need to craft a story that evokes emotion, inspires action, creates awe, or triggers empathy. By provoking emotions, marketers can create a bond which disrupts traditional consumer decision-making models.

The second edition of exchange4media Conclave South is themed on the topic ‘Emotional Connect and Distracted Consumer’. Creating an emotional connect with the distracted consumer is a challenging task in this hyper-connected world. Industry leaders come together at the Conclave to discuss methods of creating and strengthening this connect.

Along with stand-alone speaker sessions, the event will also witness panel discussions on topics like ‘Objects of Desire – creating the emotional connect’ and ‘Market to Goldfish – the art of creating an effective marketing strategy’. The panellists include Ritu Gupta, Director Marketing, Dell; Kartikeya Sharma, VP Marketing - South Asia, AB InBev; Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group; Srinivasa Rao, Senior VP- Marketing, Lifestyle International; Mayuri Saika, Head Marketing, Roca Bathroom Products; Anand Pathak, Director – Marketing, Netmeds; Simeran Bhasin, Co-founder, Brag; C Vinod Hayagriv, Managing Director & Director, C. Krishniah Chetty Group of Jewellers; Rajkumar Paranthaman, Head of Marketing, AirAsia India; Ritesh Ghosal, Chief Marketing Officer, Croma (Infiniti Retail Ltd); Mark Titus, General Manager, Marketing, Nippon Paint (India) Private Limited (Decorative Division); Sunay Bhasin, Chief Marketing Officer, MTR Foods; and Kishankumar Shyamalan, Managing Partner, Wavemaker India.

Deccan Herald is the presenting partner of the conclave and is powered by Colors. The associate partner for the event is Zee Keralam and Co-partnered by BTVI. The gifting partner for the conclave is Bio Ayurveda. The Advertising Club Bangalore, Advertising Club Madras, Pepper Creative Trust are the community partners of exchange4media Conclave South.

For more details, click here: https://e4mevents.com/conclave-south-2018/


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