Don’t miss the #e4mSOUTHConclave in Bangalore today

The second exchange4media Conclave-South will be held today at the Taj MG Road, Bangalore

e4m by exchange4media Staff
Published: Nov 30, 2018 8:41 AM  | 3 min read
South Conclave

Over the last 18 years, exchange4media Conclave, the flagship event for the exchange4media group, has served as the platform of choice for decision-makers in the media and advertising industry to discuss trends that assist them in growing the overall business. Last year, exchange4media extended the reach of the event to create an exclusive South India edition. This year, the second exchange4media Conclave-South will be held on November 30 at the Taj MG Road Bangalore. The theme of the Conclave is ‘Emotional Connect & The Distracted Consumer’, and we have prominent industry leaders and marketers who will delve deeper into how to build stronger connect with the consumer.

The keynote address this year will be delivered by Vishak Kumar, CEO of Madura Fashion & Lifestyle (MF&L), a business unit of Aditya Birla Fashion and Retail Ltd. (ABFRL) who will be speaking on the topic, “Emotional Connect – A Retail Perspective. The valedictory speech will be given by K Madhavan, Managing Director, Peps Industries reminiscences his journey as an entrepreneur and speaks on the topic ‘How Emotional Connect Helped Build Brand Peps.”

As the saying goes that Content is King, Mindshare's CEO (South Asia, Middle East and Africa), Prasanth Kumar, or PK as he is commonly known as, shares his thoughts on ‘The Emotional Journey of Creating Customer Engagement through Content’. With the consumer now spoilt with choices and with multiple platforms available to reach the consumer, the challenge is how to engage the consumer effectively? Rohit Gothi, CEO, Hero Cycles delves into this and tells us what are the ‘Elements Needed To Engage With The 'Distracted' Customers In The Auto Space’. Speaking on brand building is Pradeep Cholayil, Chairman and Managing Director, Cholayil Private Limited who recounts how ‘Leveraging Centuries Old Legacy to Create An Emotional Connect’ help build brand Medimix and Cholayil Private Limited. 

The topic for the first panel discussion is ‘Objects of Desire – Creating the Emotional Connect’. The moderator for this panel discussion is Kishankumar Shyamalan, Managing Partner, Wavemaker India, and the panel members are Ritu Gupta, Director Marketing – India & ANZ, Consumer & Small Business, Dell; Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group; Mayuri Saika, Head Marketing, Roca Bathroom Products; Anand Pathak, CMO, Netmeds;  Mark Titus, GM – Marketing, Nippon Paints;  Pradeep Hejmadi, Group CEO, Aidem Ventures and Shridhar Mishra, Vice President- Digital Sales, Asianet News Network.

The topic for the second panel discussion is ‘Market to Goldfish’ – The Art of Creating an Effective Marketing Strategy’. It will be moderated by Vaishali Verma, CEO, Initiative India, and the panel members are Kartikeya Sharma, VP Marketing - South Asia, AB InBev; Srinivasa Rao, Senior Vice President- Marketing, Lifestyle International; Simeran Bhasin, Co-Founder, Brag; Rajkumar Paranthaman, Marketing Head,  AirAsia India;  Sunay Bhasin, CMO, MTR; and C Vinod Hayagriv, Managing Director & Director, C. Krishniah Chetty Group of Jewellers. 

Deccan Herald is the presenting partner of the exchange4media Conclave South and the event is powered by Colors. The associate partner is Zee Keralam and Co-partners are BTVI and India Today Television. The gifting partner is Bio Ayurveda. The Advertising Club Bangalore, Advertising Club Madras, Pepper Creative Trust are the community partners of exchange4media Conclave South.

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