Dalmia Bharat Group awards Corporate Communications Mandate to First Partners

Remit of mandate covers all group companies’ reputation, spans conventional and digital communication spectrum for all respective business units

e4m by exchange4media Staff
Updated: Jan 14, 2019 4:57 PM

First Partners, India’s premier business-outcome focused communications firm, has announced that it has won the public relations mandate for the Dalmia Bharat Group. 

Dalmia Bharat Group is an Indian conglomerate anchored primarily in the cement business with additional business interests in sugar and refractories. The group operates India’s fourth-largest cement capacity in India and is the only cement company in the world to have the lowest carbon footprint. 

The group has been growing exponentially in the last five years and is slated to maintain its robustness through growth, corporate social responsibility, brand identity and socio-cultural projects. 

First Partners won the account in a multi-agency pitch. The remit of the mandate covers all the group companies’ reputation and spans the conventional and digital communication spectrum for all the respective business units. 

Commenting on the mandate, Rashika Kaul, Head, Corporate Communications, Dalmia Bharat Group, said, “As we embark on an ambitious trajectory in pursuance of the next level of growth for the Dalmia Bharat Group, we were looking for communication partners who can match our speed of change and deliver intelligent, creative and outcome-based execution. First Partners impressed us with their strategic insights and proven expertise in managing complex communication situations.” 

Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said, “We are delighted to be chosen as the public relations partners by the Dalmia Bharat Group at this very key inflexion point in their business journey. We view this not only as a recognition of the effectiveness and relevance of our business outcome communications (BOC) strategy but also as a great opportunity to partner a leading Indian brand meet their communication objectives in a unique and substantive manner.” 

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