Consumer Confidence crawls up in May 2019: Thomson Reuters-Ipsos report

The India Primary Consumer Sentiment Index shows that while there is optimism for Personal Finance & Investments, there is pessimism towards Economy & Jobs  

e4m by exchange4media Staff
Updated: Jun 10, 2019 4:08 PM

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has slightly moved up in May, by 0.3 percentage points, after a major jump and recovery in April of 9.9 percentage points. 


The monthly PCSI result which is driven by the aggregation of the four, weighted sub-indices has sluggishly moved up in May as optimism is not all pervasive: the PCSI Employment Confidence Sub-Index is down by 3.1 percentage points; the PCSI Economic Expectations Sub Index is down by 2.5 percentage points; the PCSI Investment Climate Sub-Index has moved up by 2.8 percentage points and the PCSI Current Personal Financial Conditions Sub-Index is up by 3.4 percentage points over last month.  

“The consumer sentiment is marginally up – consumers are feeling confident about their personal financial condition and are also optimistic about savings and investments for the future. But all is not hunky dory for them. They are a tad worried about the country’s economy and job creation. Some signals from consumers are for the government to take note of,” said Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience.       

These are findings of an Ipsos online poll conducted from April 19 to May 3. For this survey, a sample of 500 adults from Ipsos' India online panel, aged 16-64 years, were interviewed online. 


As this is an online poll, it is not reflective of the general population. However, the online sample is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/ Ipsos online polls is measured using a Bayesian Credibility Interval. In this case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube