Colorbar welcomes actor Jacqueline Fernandez as brand ambassador
Colorbar announced the launch of ‘Glitter Me All’ collection with the actor and beauty icon
Actor Jacqueline Fernandez has been announced as the global face of Colorbar, a cosmetics brand.
Fernandez is an inspiration to countless women who follow her, and is known to be unapologetically fierce and sophisticated. At Colorbar, makeup is an expression of joy and a medium to celebrate the boldness and passion of life. Makeup is an extension of your personality. Everyday life then becomes a bold celebration, of how your journeys have brought out the brilliance of your inner beauty.
Samir Modi, Founder and CEO, Colorbar said, “When Jacqueline smiles, the world smiles with her. She exudes charm, not just with her captivating beauty, but by her way of being. She is self-assured, graceful and a super confident woman. At Colorbar, we are delighted to start this beautiful journey with her.”
Fernandez expressed her happiness stating, “When I met Samir, I felt he shared the same passion for makeup and beauty as me. I’m glad to share my association with Colorbar – here’s hoping for a colourful journey ahead! Shooting in Paris, one of my favourite cities in the world for Colorbar was a memorable experience. It is dear to my heart to know the premium and cruelty-free formulations of Colorbar are manufactured at prestigious facilities across the world – from Greece, to Italy, France and Germany. The new collection, ‘Glitter Me All’ is one of my absolute favourites. It’s joyful, bold in expression and has a wide range of delightful glamorous products that are a must have for any woman’s beauty kit. There are no parabens, lanolins or mineral oils in this collection, only undying sparkle and shine!”
Colorbar is recognised for its USP of being a market disrupting innovator. The brand wants the world to understand that makeup is about self-discovery; and about embracing what makes you truly happy. It’s comfort in your own skin that stems from inner confidence. To celebrate this everyday exuberance, Colorbar announced the launch of ‘Glitter Me All,’ a collection that makes it easier for you to take home a slice of runway glamour. Bringing alive sparkles, sequins and sassy shine, there are edgy textures and shades of lipsticks, lip gloss, eye shadow, powder, highlighter and blush, conceptualised by Colorbar’s professional makeup artists. The collection has no parabens, lanolins or mineral oils.
When asked about trends in the beauty industry, commented Modi, "I don't believe in following trends but in actually making trends. The position that Colorbar has made for itself has not been by following trends. When we launched fifteen years ago we were surrounded with stiff competition and brands with large budgets. The only reason Colorbar has been successful and we gave reached where we have today is by creating new trends and we continue to be committed to it. For example, we have recently launched the 1001 nail paints collection, the largest ever in the world. If we have to be a global brand then we have to create new trends. I always like to feel number one in my head! "
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