Chimp&z Inc appointed as Barista’s new digital media agency

Chimp&z Inc will be responsible for interacting with Barista's audience online by conceptualizing a strategy that will be effective and innovative

by exchange4media Staff
Published - Apr 26, 2018 2:35 PM Updated: Apr 26, 2018 2:35 PM

One of the popular coffee chains in India, Barista Coffee Company has appointed Chimp&z Inc as their new digital media agency. The digital mandate will be handled by a dedicated and enthusiastic team based out of their Gurugram office.

Barista Coffee Company is known for their chain of espresso bars and the Italian coffee experience it has to offer. They offer a range of hot and cold beverages, ice creams, choco chip cookies, choco mocha cookies, and honey oats and raisins cookies. Chimp&z Inc will be in charge of the digital media duties and be responsible for interacting with the audience online by conceptualizing a strategy that will be effective and innovative. They will also build on the existing customer base as well as reach out to a larger audience through their creative approach.

Puneet Gulati, CEO, Barista Coffee Company said, “We are excited to bring Chimp&z Inc on board. Today, Digital is the go-to-medium to drive demand. At Barista, we have an aggressive line-up of launches and wanted an agency that not only builds and manages our social media presence but are aggressively involved in the development of various product campaigns. Innovation has always been the corner stone to our success and Chimmp&z Inc have displayed this in the work they have churned out.”

The main focus of the agency would be to build a healthy and engaging relationship through catchy campaigns and a strong communicative approach. Angad Singh Manchanda, co-founder, Chimp&z Inc said, “To have a great brand like Barista Coffee Company put their faith in us is an absolute delight. We are honoured to be associated with them as their digital media agency. Being the pioneer of coffee culture in the nation, we take it as an opportunity to propel the brand’s image through our creative inputs. We want to make the brand more engaging on all social media platforms by providing a clear & effective strategy.”

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