Britannia Industries calls for media review

Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

Logo New Britannia

Britannia Industries will be announcing media agency review soon. The company sources have confirmed this development to exchange4media.

Currently Essence (GroupM) is the agency on record  (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media. The account size is estimated to be in the range of Rs 200 to 250 crore.

Some of the popular brands from the company include—Good Day, Tiger, Milk Bikis, NutriChoice, Treat among others.

In an earlier interview with exchange4media, Ali Harris Shere, VP-Marketing at Britannia had pointed out that the biscuit major was looking to align with big shifts taking place in the industry and according to reliable sources the call for media review could be a step in that direction.

“There are some big shifts happening in the consumer world and we track those shifts and we are moving in the same direction. At 100, we really thought we should reset ourselves and have the vision going forward,” Shere had stated.

 

 

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