Ballantine’s launches Unofficial Evenings campaign

The brand has roped in stand-up artistes Rahul Subramanian and Kumar Varun for the campaign

Ballantine's

Ballantine’s India has announced the launch of its on-ground multi-city campaign – Unofficial Evenings-- in the country. In line with the brand’s philosophy of staying true to one’s self and not conforming to prevalent norms without questioning them, Unofficial evenings would discuss the current state of affairs in the corporate world, albeit in a lighter vein. 

 

Ballantine’s India has roped in stand-up artistes Rahul Subramanian and Kumar Varun for the show. Interestingly both ventured into this genre after quitting their corporate jobs, to follow their passion. The performances would be witnessed in the key cities across India. Bengaluru hosted the first Unofficial Evening on the 15th of February.

 

Speaking about the launch of the Unofficial Evenings, the company’s International brands head Girish Patil, said “As a brand, Ballantine’s ethos lies in being true to one’s self. We strongly believe that success is no longer restricted to those in the corner office. With this launch, we intend to bring together and celebrate those who believe in themselves, let go of their inhibitions, question the norm and do things the way they feel would help them secure their goals and ambitions. As a brand we would continue to create platforms which would bring together these people in a fun and convivial setting.”

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