Aditya Birla Health Insurance launches 3rd edition of #JumpForHealth campaign
For the campaign, the company has collaborated with choreographer Remo D’Souza
Published - 09-April-2019
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, has launched the third edition of a unique campaign – #JumpForHealth– on World Health Day (April 7, 2019) to reinforce its belief in empowering people to live a healthy lifestyle.
Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10000 jumps collected, 1 prosthetic leg will be donated to the under-privileged. Overall, in last two years’ people from all walks of life participated in #JumpForHealth and ABHICL received a total of 7.7 million jumps, resulting in a contribution of 770 prosthetic legs. For the campaign, the company has collaborated with choreographer Remo D’Souza.
Talking about the campaign, Mayank Bathwal, CEO, ABHICL, said, “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer - Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.”
He further added, “We want to take this message to everyone across the globe and hope people take small step by starting on their journey towards good health through jumping. And while doing that, they can help someone walk again.”
Ajay Kakar, Chief Marketing Officer - Aditya Birla Capital, said, “In today’s era, we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”
One can follow the below steps to participate in the campaign:
Take a video of yourself or your friends, family or colleagues jumping together
Upload it on Facebook/Instagram/Twitter with the hashtags #JumpForHealth and #ABCHealthInsurance with the count of jumps.
Nominate 3 people by tagging them