Marketing

Dawar, Managing Director, Accenture Strategy explained that in a digitally disrupted and interconnected world, trust can erode in a matter of days

exchange4media Staff 1 hour ago

At the second edition of the conference, Kataria, CEO - India, and SAARC, Godrej Consumer Products and Chairman, ISA, spoke about the seven paradoxes in the industry

exchange4media Staff 2 hours ago

At the ISA CEO Conference 2019, industry experts shared their views on how brands can connect with their consumers and think of holistic ways to tackle the advertising ecosystem

exchange4media Staff 2 hours ago

Manish Tiwary, Vice President, Amazon India spoke on ‘The new battle place in an interconnected world'

exchange4media Staff 2 hours ago

Gupta, Managing Director, Star India, spoke about how only big stories matter in an increasingly cluttered world

Christina Moniz 2 hours ago

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes 2 hours ago

Harsh Mariwala, Chairman of Marico, delivered a comprehensive talk on how leaders must take on the challenges of the Interconnectedness Paradox at the ISA CEO Conference.

exchange4media Staff 2 hours ago

Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal­ affected hinterlands; Digital Transformation award went to eNAM for empowering farmers

Tasmayee Laha Roy 15 hours ago

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff 16 hours ago

As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings

exchange4media Staff 18 hours ago

The partnership aims to provide protection against unauthorised and fraudulent transactions online, across bank accounts, debit/credit cards and mobile wallets

exchange4media Staff 19 hours ago

Amway will be launching a series of initiatives to further educate their direct sellers and consumers on the need of the daily requirement of nutrition in their regular diet

exchange4media Staff 19 hours ago

‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way

exchange4media Staff 20 hours ago

The new series will also have Triple Warranty benefits and will allow consumers change cooling capacity as per number of people in the room

exchange4media Staff 21 hours ago

This offer is available for Nestaway customers who choose to avail Nestaway Assure services

exchange4media Staff 22 hours ago

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 22 hours ago

The campaign by Wavemaker & mCanvas, engages users through mobile ad and through a QR code at salons to launch L’Oreal Professionnel’s latest hair color trend collection - Parisian Cool

exchange4media Staff 22 hours ago

The automotive search portal has appointed OMD India for data-driven solutions

exchange4media Staff 23 hours ago

Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front

Neethu Mohan 1 day ago

Kantar has been working to consolidate its brands for several years. In 2016, it reduced the number of brands it operates from 18 to 12 and reduced further to just nine last year

exchange4media Staff 1 day ago