Marketing

Campaign for body wash brand with braille-friendly packaging features Captain of Indian Men’s Blind Cricket Team

Misbaah Mansuri 1 week ago

The campaign went live in mid-December 2018 with over 100 leading influencers sharing their ‘substance selfies’ and campaign messaging,

exchange4media Staff 1 week ago

As part of the mandate, Tute Consult will manage the consumer and business led public relations as well as advocacy management for the brand

exchange4media Staff 1 week ago

WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign exploring New Year as a topic, the campaign is executed across major establishments in Maharashtra & Delhi-NCR

exchange4media Staff 1 week ago

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 1 week ago

The interlocking red and yellow circles will now stand on their own

exchange4media Staff 1 week ago

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 1 week ago

Guest Column: COO, Grapes Digital talks about some of the trends marketers would want to spend money on

Shradha Agarwal 1 week ago

'Marketers need to keep reinventing to capture their target audience'

exchange4media Staff 1 week ago

Website to be officially launched in Feb; will expand Network18’s digital content portfolio

exchange4media Staff 1 week ago

The vision of this partnership is to create premium content that will be distributed across multiple platforms in the Indian and South East Asian markets

exchange4media Staff 1 week ago

The mandate across these clients includes social media and influencer/blogger outreach

exchange4media Staff 1 week ago

Guest Column: Head - Corporate Marketing, Communications & Sustainability, Viacom18 says data will also revolutionise the way we look at communications

Sonia Huria 1 week ago

'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff 1 week ago

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 1 week ago

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 1 week ago

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas 1 week ago

Supplement brand releases satirical video; promises to be everyone's nutrition partner in quest for good health

exchange4media Staff 1 week ago

From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Anjali Thakur 1 week ago