Marketing

In an aggressive bid to pump up volumes and gain marketshare, both Pepsi and Coca-Cola India have dropped the price of their 300-ml returnable glass bottles (RGB) across all brands by 20 per cent.

exchange4media Staff 03-April-2002

In a strategic move, Coca-Cola India plans to extend some of its drinks in tetrapaks in the next six months. With an eye on these new initiatives, Coke is also pushing its drinks aggressively in both rural belts as well as in urban centres in India.

exchange4media Staff 02-April-2002

In view of the football World Cup, which begins in May-end, television manufacturers are planning to kick-off major promotional events and new models to push sales over the next two months.

exchange4media Staff 01-April-2002

In an extra-ordinary general meeting held yesterday, the shareholders of ETC Network Limited approved allotment of preferential shares to Zee Telefilms Limited.

exchange4media Staff 27-March-2002

Canadian private equity major, CDPQ (The Case of Deposit and Placement of Quebec), has made its first commitment in India with a $13 million infusion into Ronnie Screwvala promoted entertainment company United Television (UTV).

exchange4media Staff 26-March-2002

Sony Entertainment Television India (SET) is likely to go in for 74 per cent stake in the distribution joint venture company with Discovery Communications to offer the television channels as a bundle to cable operators. The Sony-Discovery bouquet will be

exchange4media Staff 26-March-2002

A product for every segment and revamped communication strategy is how LG Electronics is looking to increase sales this year. The company plans to increase its portfolio of imported items, by launching LG audio products in the market soon

exchange4media Staff 23-March-2002

Coca-Cola India is laying greater emphasis on the rural market and has lined up an aggressive plan for implementation in this regard.

exchange4media Staff 22-March-2002

According to a survey conducted by the Federation of Indian Chambers of Commerce & Industry (FICCI) and PricewaterhouseCoopers, the Indian retail sector is likely to undergo a sea change in size as well as format in the next 10 years.

exchange4media Staff 21-March-2002

With an eye on the soccer World Cup 2002, to be held in May, Philips India Ltd has launched a Rs 10-crore advertising and promotion exercise. This initiative is expected to translate into sales of 1.2 lakh Philips colour television (CTV) sets within the ne

exchange4media Staff 21-March-2002

On the back of two major sporting events, World Cup Football and World Cup Cricket, ‘Flat TV’ market is expected to grow at a rapid pace. And Sony TV, with a new model - WEGA HA 21, is getting ready to capture a high share.

exchange4media Staff 21-March-2002

Dabur India plans to come out with two variants of Hajmola candy. The two new variants that are being added to the Hajmola candy portfolio are orange and pineapple.

exchange4media Staff 20-March-2002

AXN plans to undertake high-pitched on-ground events to promote the brand in India. The television channel has also lined up slew of block-buster television serials for the second half of 2002. Beginning April 2002, the channel may review its advertising r

exchange4media Staff 20-March-2002

Manufacturers of colour TVs in the country predict that the market for colour TVs will grow from the present 5.3 million sets per annum to almost 20 million in the next three years.

exchange4media Staff 18-March-2002

We have begun to expect this. But the sheer gains always amaze us. And gives you a chance to use these opportunities to your advantage. Did you?<br> Well, past trends and the Election result day - Sunday- were pointing at substantial viewership gains. The

exchange4media Staff 18-March-2002

According to the latest ORG-MARG data, in 2001, Writing instruments category increased the advertising by a whopping 125%, thereby becoming one of Top 10 advertising categories. Toilet soaps and Two-wheelers also increased ad spends by 61% and 57% respecti

exchange4media Staff 18-March-2002

Coca-Cola Coca-Cola has dropped prices of its 1.5 and 2-litre PET bottles. While 1.5 litre PET bottles from Coca-Cola is priced at Rs 38, the 2-litre pack is priced at Rs 43.

exchange4media Staff 16-March-2002

Zee Telefilms notched a record volume on the bourse yesterday on expectations that the company may ink a deal with the global media majors AOL Time Warner.

exchange4media Staff 16-March-2002

Project Shakti — a marketing initiative involving women belonging to micro-credit self-help groups (SHGs), has helped Hindustan Lever (HLL) to achieve a 20 per cent increase in rural consumption.

exchange4media Staff 16-March-2002

Modi Entertainment Network (MEN) has signed a distribution agreement with the Taj Sports channel for the Indian market. The channel, which will go on air shortly, is likely to be called TEN Sports (Taj Entertainment Network). The distribution deal will be

exchange4media Staff 15-March-2002