Marketing

HP is on a brand building exercise for its printers. The newest such initiative born out of India is printers for children in the age group of 5 to 12. The `Just for Kids' programme will launch throughout the country starting May 6 to coincide with the sc

exchange4media Staff 04-May-2002

Bausch & Lomb, in association with Hindustan Lever's Fair & Lovely, has unveiled a marketing initiative branded `Confidence, Contacts & Me'. The first phase of the two-phase campaign will run in 15 cities across the country for a period of 21 days from the

exchange4media Staff 04-May-2002

Wearit, the Kolkata based exclusive brand of fashionable western wear for women, recently announced its strategic alliance with TENCIL Ltd.

exchange4media Staff 03-May-2002

Pepsi India is putting together a ‘cocktail’ to take a bigger ‘slice’ of the fruit juice market. Close on the heels of the launch of its global lemon drink Twist in an Indian avatar as Pepsi Aha, Pepsi, once again, is all set to roll out another global pro

exchange4media Staff 02-May-2002

A boom in air-conditioners sales has prompted LG Electronics to revise its sales target upwards for the current year to 1.8 lakh units from 1.5 lakh units. The company plans to set up a new multi-product manufacturing facility in the southern India.

exchange4media Staff 02-May-2002

Godrej Appliances Ltd has embarked on a slew of marketing initiatives to promote its entire range of refrigerators and washing machines this summer. The company is also planning to upgrade its existing range of washing machines in June this year.

exchange4media Staff 29-April-2002

In its endeavour to cash in on the FIFA World Cup Soccer 2002 fever, blades major Gillette India Ltd yesterday enthralled football lovers in Kolkata, by exhibiting the FIFA World Cup Champions Trophy.

exchange4media Staff 27-April-2002

PepsiCo India will be relaunching its orange flavoured drink Mirinda with an ‘enhanced’ taste soon. The relaunch will be supported with a new campaign which will harp on its new enhanced taste and international look.

exchange4media Staff 26-April-2002

Coca-Cola has identified rural India as its target market for Sunfill, the recently launched powdered soft drink concentrate.

exchange4media Staff 26-April-2002

‘Cult’ brands are few and far between. These brands become religion and consumers, devotees. Harley, Beetles and more recently, Moulin Rouge. To demystify the phenomenon of ‘cult’ brands, MTV Brand Equity Youth Marketing Forum has put together some of the

exchange4media Staff 26-April-2002

In order to gain a competitive edge over rival brands in the colour television (CTV) segment, BPL Ltd has recently developed a new sub-branding and market segmentation strategy.

exchange4media Staff 24-April-2002

Tupperware India (Pvt) Ltd., has entered into an agreement with Hindustan Lever Ltd (HLL) for cross promotion of products in the north, east and western markets. As per the arrangement, Tupperware containers would be sold along with HLL’s Dalda refined oil

exchange4media Staff 20-April-2002

Reckitt Benckiser (India) has identified Dettol, Harpic and Mortein as its power brands, and plans to divert a major chunk of its media spend to these products. The company has increased its media spend by 49 per cent to Rs 29.65 crore during the year.

exchange4media Staff 20-April-2002

As a result of declining volume sales of black and white (B&W) television in the country, Philips India will cease to market the same this year.

exchange4media Staff 11-April-2002

Pepsodent Germicheck, Hindustan Lever's toothpaste brand, has launched a road show where the `seeing is believing' principle works to help you arm yourself to the teeth.

exchange4media Staff 10-April-2002

What happens when a consumer electronics giant teams up with a design-conscious global sportswear maker? The result can be electrifying and unpredictable, and still, simply practical.

exchange4media Staff 09-April-2002

In House Productions Pvt Ltd, which specialises in mega game shows in Hindi, is acquiring a 60 per cent stake in air-time marketing company New Age Entertainment, to make an entry into the southern region.

exchange4media Staff 09-April-2002

Philips India has drawn up major plans to increase its presence in the premium-end of the market. To achieve this the company will defocus on low value products and focus on market shaper or premium products.

exchange4media Staff 08-April-2002

Samsung India Electronics has launched five new models in the frost-free refrigerator category and three new models in the top-loading fully automatic washing machines segment.

exchange4media Staff 06-April-2002

ITC Ltd plans to extend the product range of its ‘Wills Sport’ by introducing a wider range of relaxed formal wear for men and women.

exchange4media Staff 06-April-2002