Marketing

Hirst will oversee a staff of 8,500 across the international Havas Creative network and will remain based in London

exchange4media Staff 1 week ago

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff 1 week ago

The CEO of Realme says they aim to establish 20,000 outlets across the country by 2019-end

Dolly Mahayan 1 week ago

M S Dhoni to be face of online pharmacy brand for the tournament 

exchange4media Staff 1 week ago

World Boxing Champion Mary Kom to be event’s ambassador; South African marathon champion Bruce Fordyce to attend too

exchange4media Staff 1 week ago

The campaign aims to tell users how 'Reading can be Rewarding'.The reward program will be available to loyal users of Times Internet Network properties

exchange4media Staff 1 week ago

This bathing system can be controlled through Amazon Echo, app or voice commands 

exchange4media Staff 1 week ago

The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form a hyper-bundled (full-service) agency, filling a need gap in the industry

exchange4media Staff 1 week ago

As part of the mandate, BrandMusiq has developed ‘master’ MOGOSCAPE® & MOGO® for the franchise

exchange4media Staff 1 week ago

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 1 week ago

Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred

Karan Kumar 1 week ago

The MD & CEO of IDBI Federal Life Insurance talks about the year gone by, the bancassurance space, targets and more

Misbaah Mansuri 1 week ago

Kumbh JioPhone offers a suite of benefits specially designed for the needs of pilgrims

exchange4media Staff 1 week ago

Pritchard, Chief Brand Officer of Procter & Gamble says that publishers and media partners who are willing to share data will receive ad monies from P&G

exchange4media Staff 1 week ago

The agency said in the statement that in case any evidence is found to substantiate the allegations it will take necessary action as per company policy

exchange4media Staff 1 week ago

Launch, which opens up a new segment, will be supported by a 360-degree communication campaign

exchange4media Staff 1 week ago

Report predicts businesses grounded in credibility, relevance and reliability will see trust at the very foundation for their success

exchange4media Staff 1 week ago

The integrated account is estimated to be around Rs 500 crore and involves media as well as digital duties

Naziya Alvi Rahman 1 week ago

Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more

Dolly Mahayan 1 week ago

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff 1 week ago